A whole creative team. At your pace.
Creative direction, photo, video and content for your brand, in days rather than months. Including the idea others would tell you can't be done.
How it used to be done. How we do it.
A photo campaign with an agency has three phases, and so does ours. What changes is what happens inside each one.
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01 · Before the first photo
With an agency
- Brief
- Creative proposal
- Quote
All on paper: references and sketches. The first real photo doesn't arrive until after the shoot.
With us
You decide with the photo in front of you
A conversation about your brand, its tone and what you want to say. From there we show you the first real images of the campaign, not a moodboard.
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02 · The shoot day
With an agency
- Casting
- Location
- Photographer and crew
- Styling and props
All of that is billed as a shoot day, and it depends on schedules, permits and the weather.
With us
Every scene, directed
The person, the place, the light and every object come from the concept and are written shot by shot. If the idea calls for a suitcase on a cliff or a watch strapped to a coffee pot, it gets made.
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03 · After
With an agency
- Selection
- Post-production and retouching
- Adapting to every format
If you later want a different background, light or format, that means another round of retouching or a reshoot.
With us
Changing a scene means remaking it
A different background, light, place? We remake the scene without setting up another shoot. It reaches you checked and ready as a carousel, post, story or ad.
Weeks, often months.
Days. Same judgement.
First, your tone. Then the campaigns.
We mostly work with small and medium-sized businesses that know social media matters and don't know where to start with it.
We start with a content pillar: a line of images and copy that sounds like your brand and holds from one post to the next. On that base we build the campaigns, and also the odd idea that's been on your mind for months.
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Content pillar
Your brand's line on social, in your tone. What gets posted, how it looks and how it sounds, month by month.
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Campaigns
A product, a venue, a collection, an event. First the concept and the claim, then each piece.
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Photo
Product, portrait, still life and scene. The concept decides the place and the light.
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Video
Short pieces for ads and social, with the same direction as the photos.
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Launches
When something new comes out and has to arrive with its idea and its images from day one.
From brief to delivery.
This is how SORBO went, one of the campaigns in the gallery, from the first line of the brief to the carousel.
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Step 1
Brief
A 1.2-litre insulated tumbler with a big handle and a smooth body, no step at the bottom. Three colours: lilac, peach and white.
What we received. A big tumbler, for the whole day.
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Step 2 · before generating anything
Concept
“Up for anything.” Lilac, peach and white, with one strong accent per scene.
The claim comes out of the brief: a tumbler that goes with you from the moment you leave home until you're back. The product shot rules all the others.
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Step 3
Scenes
Each scene is a moment of the same day: the shopping, the bus, the books.
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Step 4 · the favourite
Office
Two tumblers toasting at the photocopier, under direct flash. The one that best says “up for anything”.
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Step 5
Delivery
The carousel put together, checked at full size and ready to post.
The gallery.
Twenty-seven product campaigns, with brands and people made up to test the method. Open any of them and you see the whole thing, with its idea and all its photos.
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PENCA
Not for just any night.
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ESCALA
Land looking like you slept.
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GRANA
One seed is enough.
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ORILLA
The shower after the beach.
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TARDE
Make the evening last a little longer.
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ESCARCHA
For the morning after.
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RESINA
For skin that feels the cold.
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YEMA
An old remedy. Today's science.
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MARFIL
Made to be left out.
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GRAVE
Felt before it's heard.
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TEZ
The skin you already have.
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LINCE 23
For the shots you only get once.
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SORBO
Up for anything.
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SIESTA
Smells like nowhere to be.
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CHISPA
Pick a side.
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ESTELA
The one for every trip.
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SENDA
You just look ahead.
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ROJO VIVO
For those who go back for dessert.
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CALICHE
Tastes of the ground it comes from.
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POLILLA
Always toward the light.
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VIGÍA
What you see stays with you.
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NÁCAR
An ordinary day. Lips that aren't.
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SAQUE
Your first impression is your serve.
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OLMO
One flavour, one plan.
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BROTE
Wake up without the jolt.
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ORZA
Gold for a Tuesday.
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MUDA
One for the night. One for the morning.
Images generated with AI. Brands, products and people are made up.
One flavour, one plan.
OLMO is a made-up neighbourhood ice cream parlour, with a small green cup that never changes from shot to shot. What changes is the plan, and the flavour decides it.
Mango is the deckchair on the beach. Blackberry, an afternoon snack on lilac tiles. And pistachio ends up on the bonnet of a car, with two spoons at once: you'll see it if you open the campaign in the gallery.
The label doesn't say the flavour. If we'd written it, we'd have needed one product shot per flavour, and the scoop already says it.
What gets left out.
Before delivering, we look at every image at full size. These didn't make it. Slide across each photo to see the one we threw out and the one we kept.
Anyone can generate images. Not everyone can pick the right one.
Taste. Knowing which one works, which one goes in the bin and what's missing from the one that almost works. That's the craft, and it's what you take away.
Ideas others wouldn't take on. A lamp switched on in the grass at night, an ice cream on the bonnet of a car. If the idea is good for your brand, we make it, even if a photo shoot would never have paid for it.
A team within L'Evocative. We're the part of the studio that directs the image. We test every new image and video model on campaigns like the ones in this gallery before using it on yours.