About L'Evocative Labs

L'Evocative Labs is the part of L'Evocative that directs the image. We make campaigns for brands: the concept and the claim first, then every photo, video and post that comes out of it.

What we make

• Content pillar: your brand's line on social, in your tone. What gets posted, how it looks and how it sounds, month by month.
• Campaigns for a product, a venue, a collection or an event, from the idea to each finished piece.
• Photo: product, portrait, still life and scene. The concept decides the place and the light.
• Video: short pieces for ads and social, with the same direction as the photos.
• Launches, when something new has to arrive with its idea and its images from day one.

Who we work with

Mostly small and medium-sized businesses that know social media matters and don't know where to start with it. We start with the content pillar and build the campaigns on top of it.

How the work is made

The images are generated with AI. A person writes every scene shot by shot from the concept, and a person looks at every image at full size before it is delivered. Images with a real brand's logo or a protected name on a label are thrown out and redone.

We test each new image and video model on our own campaigns before using it on a client's. The 27 campaigns in the gallery on the homepage were made that way: the brands, products and people in them are made up to test the method. They are not client work.

Part of L'Evocative

L'Evocative (levocative.com) is the parent studio. Labs is its generative image and video team. The website is available in Spanish, Italian, English, German and French.

• Billing entity: SperaMedia SL, Andorra