# About L'Evocative Labs

L'Evocative Labs is the part of L'Evocative that directs the image. We make campaigns for brands: the concept and the claim first, then every photo, video and post that comes out of it.

## What we make

- Content pillar: your brand's line on social, in your tone. What gets posted, how it looks and how it sounds, month by month.
- Campaigns for a product, a venue, a collection or an event, from the idea to each finished piece.
- Photo: product, portrait, still life and scene. The concept decides the place and the light.
- Video: short pieces for ads and social, with the same direction as the photos.
- Launches, when something new has to arrive with its idea and its images from day one.

## Who we work with

Mostly small and medium-sized businesses that know social media matters and don't know where to start with it. We start with the content pillar and build the campaigns on top of it.

## How the work is made

The images are generated with AI. A person writes every scene shot by shot from the concept, and a person looks at every image at full size before it is delivered. Images with a real brand's logo or a protected name on a label are thrown out and redone.

We test each new image and video model on our own campaigns before using it on a client's. The 27 campaigns in the gallery on the homepage were made that way: the brands, products and people in them are made up to test the method. They are not client work.

## Part of L'Evocative

L'Evocative (levocative.com) is the parent studio. Labs is its generative image and video team. The website is available in Spanish, Italian, English, German and French.

- Billing entity: SperaMedia SL, Andorra

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